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About Carla Cross
About Carla Cross
Carla Cross, CRB, MA, is president of Carla Cross and Company, which includes Carla Cross Seminars, Carla Cross Coaching, and Cross Institute. Her companies provide systems-based coaching, business seminars, and productivity resources to real estate professionals internationally.
Performance Strategies for Challenging Times
Cross's masters' degree is in a closely related field to real estate: music. Surprisingly, Cross has found powerful parallels between the worlds of real estate and musical performance. Cross uses her musical talent in two ways. First, she demonstrates to audiences the power of performance principles by using the piano during presentations (and inspiring them to develop their own talents). Second, she has imbued her coaching programs with a unique and effective performance approach to improving real estate professionals' outcomes.
Productivity Expert
A widely published expert in productivity, Cross has led the field for three decades. She is author of six internationally published books (including Up and Running in 30 Days, now in its 3rd edition), and 20 productivity resources. Cross credits her musical background and her work toward her master's degree in providing accurate and detailed resources for real estate professionals.
Substantive Resources Endorsed by Industry Leadership
More of Cross's resources are quality tested and recommended by prestigious Realtor organizations Council of Residential Specialists (CRS) and Council of Real Estate Brokers (CRB) than any other speaker today.
Coach/Trainer for Major Franchises
Cross has coached and consulted the largest real estate franchises and Realtor organizations in the world, including Windermere Real Estate, Re/Max Eastern Canada, Re/Max Europe, Re/Max Israel, Royal LePage (Canada), GMAC, Keller Williams Realty, and the Council of Real Estate Brokers (CRB). Cross is also a regular management contributor to the Real Estate Professional, and has been published in leading real estate publications over 300 times.
National Realtor Educator of the Year
Acknowledged as a leader by various Realtor organizations, Cross is a National Realtor Educator of the Year, a Washington Realtor Educator of the Year, and a former master level CRB instructor (one of only 12), presenting management courses internationally leading to the prestigious CRB designation. She was a writer for three of those courses.
Sales and Management Achievements
Cross's expertise was proven 'in the field' through three decades of achievements. As real estate agent, she sold 40 homes her first year in the business, and attained top 1% status in her 400 agent company in her third year in the business. She managed an office 'in the red' to six-figure profits, and took that office to #1 in productivity out of 19 offices (in the #1 company in Washington at the time). She went on to design the largest training program on the West Coast. Her turnarounds weren't complete, though, until she 'rescued' another failing office and created six figure profits in one year. Finally, her field experience included turning around a failing region for the fourth largest real estate franchise in the world. These experiences and track record led to solutions-based presentations and resources for leadership.
A Professional Approach to Her Business of Speaking
Cross is a long-time member of National Speakers' Organization, and is a recipient of her local NSA organization's honor, Member of the Year. Believing that each audience is unique, Cross customizes her presentations using her pre-conference survey and teleconference research, to assure each company and association is provided content suited expressly for the organization's attendees.